The suite

Each tool has the decisions already built in. Pick the one that matches what you need to make.

01LoreLive

Answer five stages of guided questions. Get a complete brand strategy. Positioning, voice, visual direction, messaging pillars. The kind of output that normally takes a workshop and a strategist.

— Positioning that picks a side, not a safe middle

— Voice and tone guidelines your team can actually follow

— Visual direction grounded in your strategic choices

Build your brand strategy

Brand strategy

PurposeWhat does your brand exist to do?
AudienceWho are you building for?
VoiceHow should your brand sound?
VisualsWhat should it look and feel like?
MessagingWhat are the pillars?
Brand strategy
06StandardLive

Upload your assets or answer eight questions. Standard builds a complete brand guidelines page with colors, typography, voice, and design tokens.

— Upload assets or answer eight questions. Standard builds the rest.

— Colors, typography, voice, and design tokens in one shareable doc.

— Run Lore first and Standard already knows your brand.

— Export as PDF or share with a link.

Build your guidelines

Studio and above

Colors6 tokens extracted
Typography2 pairings, 4 sizes
VoiceDirect, unhurried, peer
Design tokensSpacing, radius, borders
Brand guidelines
02VoiceLive

Write on-brand copy in minutes. Not hours wrestling a blank window.

— Landing pages, emails, and campaigns that sound like your brand.

— Landing pages matched to your brand voice

— Email sequences that move people toward a decision.

Write copy now

5 outputs free every month

Content typeSales Page
FrameworkProblem → Agitate → Solve
Brand voiceDirect, institutional, unhurried
AudienceAgency founders, 10–50 person shops
Output
03PromptLive

Build a production-ready AI brief in 9 guided questions. Works with Claude, v0, Cursor, or Bolt.

— Structured briefs that get better output from any AI tool

— Design rules, audience, and technical stack baked in

— Paste it in and get something worth building from.

Build an AI brief

Free forever. No account required.

What are you building?Marketing landing page
Who is it for?Agency founders and designers
Primary action?Try a tool, free, no login
Design vibe?Clean Technical
Generated brief
## Project Context...
04LensLive

Paste copy, upload a design, or drop a URL. Lens audits it against your brand rules and tells you what’s wrong.

— Brand voice violations flagged with specific fixes

— Design critiques that catch AI slop patterns

— Catches the patterns that make work look unfinished.

Audit your brand

3 audits free every month

TextImageURL

Supercharge your workflow with our cutting-edge AI platform that leverages next-gen technology...

Audit
Brand voice match···
Tone consistency···
Banned words···
Audience alignment···
05ForgeLive

Build custom AI skills without writing a single prompt. Export to any platform.

— Your way of working, turned into an AI skill anyone on your team can use.

— Export to SKILL.md, system prompts, or .cursorrules

— Shareable skill library for your team

Build a skill

Studio and above

Intent
Persona
Behavior
Output
Example
Publish
IntentWhat should this skill do?
Export formats: SKILL.md · System prompt · .cursorrules
Typeset

Find type pairings that fit your brand. Export font tokens directly into your guidelines.

Coming soon

Your first brief is free.

No prompting. No configuration. Just output worth keeping.

Get Access